Germany's skills shortage: a challenge that requires innovative solutions

The German labor market is facing an unprecedented challenge: the shortage of skilled workers is at its highest level in a decade, according to a recently published study by the Nuremberg Institute for Employment Research (IAB).

The figures speak for themselves

1. focus on unfilled positions:

In the first half of 2022, an alarming 45% of skilled positions in German companies remained unfilled. The increase to an alarming 62% in small companies is particularly worrying, while large companies are also affected at 24%.

2. industries in focus: 

The shortage of skilled workers is particularly evident in the construction and hospitality industries. Almost two thirds of all vacancies in the construction industry could not be filled, which indicates a particularly high demand for skilled workers in this sector.

3. innovative solutions are required: 

In view of these pressing challenges, it is crucial to develop innovative solutions. Simply advertising jobs on social media or job portals is no longer enough. This is where our latest feature "PromoClub" comes in.

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The PromoClub: New ways of recruiting

The Promo Club was created to reach those who are not looking for vacancies online. But what makes the PromoClub so unique?

• Referral marketing as the key: Through referral marketing, jobs are shared by WorkerHero users. Upon successful referral, our users receive a reward from WorkerHero
• Increased reach: By sharing jobs in Facebook groups, via WhatsApp or social media, for example, user networks are activated, which in turn increases the overall reach

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PromoClub is an example of the need to go beyond traditional recruiting methods and break new ground. At a time when competition for skilled workers is intensifying, innovative solutions are crucial to closing the gap.

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Conclusion

The shortage of skilled workers in Germany is not only a challenge, but also an opportunity for creative solutions. PromoClub shows that the combination of referral marketing can also be used to find applicants in ways other than traditional sourcing strategies.

Together we can shape the future of the German labor market. 

You can find out more about the PromoClub here.