What is passive sourcing?

This article provides a comprehensive introduction to passive sourcing, including definitions, benefits and strategies for attracting passive candidates. 

Passive sourcing vs. active sourcing

Passive sourcing refers to the recruiting strategy of approaching potential candidates who are currently not actively looking for a job. This contrasts with active sourcing, which involves searching for applicants who are actively looking for new positions on the job market. While active sourcing directly targets the current applicant landscape, passive sourcing provides access to a larger talent pool that often has untapped potential.

Advantages of passive sourcing

The main advantages of passive sourcing lie in the quality and accuracy of the candidates. Passive candidates are often highly qualified and successful in their current positions. They are not actively looking for a job, which means they are less likely to participate in multiple application processes at the same time. This reduces competition and increases the chance that a passive candidate will accept an offer.

Recruitment with the help of passive sourcing

The process of passive sourcing requires a targeted approach and persuasion , as these candidates are not actively looking for a job. It's about communicating a compelling value proposition that persuades them to consider a change. Networks, referrals and social media play a crucial role in this strategy, as does a presence in professional communities and at industry events.

How do I attract candidates with passive sourcing?

Successful passive sourcing requires that you have a strong employer brand and can effectively communicate why your company is worth working for. Some tips to attract passive candidates include:

• Building and maintaining a strong corporate brand
• Use of LinkedIn (mostly for white collar job seekers) and other professional networks to identify potential candidates
• Use of employee referral programs such as the WorkerHero PromoClub
• Personalized approach and building a relationship with potential candidates

Finding employees - passive sourcing methods with the help of WorkerHero

WorkerHero supports companies in developing and implementing effective passive sourcing strategies. By using modern technologies and modern recruiting methods, WorkerHero helps you to increase your company's visibility among passive candidates. From optimizing your job posting to helping you develop an engaging employer brand, WorkerHero provides the expertise and tools you need to effectively target and attract passive candidates to your company. In addition, WorkerHero offers specific solutions to blue collar recruiting challenges to ensure you have access to the best talent in all areas.

Passive sourcing is a powerful recruiting strategy that allows you to reach highly qualified talent that would otherwise go undiscovered. By strategically using passive sourcing and partnering with WorkerHero, you can position your company as an attractive employer and attract the best talent to your team.

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