Success Story Getir: 1292 applicants in 30 days

Meeting staffing needs in the middle of peak season: Mission accomplished

Every year, many delivery companies face a special challenge in Q4: The last quarter of the year is traditionally the peak season in the delivery industry, and new employees urgently need to be recruited in order to reliably serve customer inquiries and thus continue to maintain the high level of customer satisfaction. This is no easy task in times of rampant shortages of skilled workers and general staff shortages. In this difficult situation, Getir turned to WorkerHero's solutions and was able to find the personnel it urgently needed. You can find out how this was achieved and what measures were taken in the following success story.

"Working with WorkerHero has proven to be a real godsend for us: WorkerHero's expertise and offering have helped us recruit a lot of new employees in a very short time."

Levent Isli, Franchise Development & Indirect Procurement & Workforce Growth Getir

At a glance: Key short facts about the case

● Industry: Delivery

● Products used: Talent pool, recruiting campaigns

● Result after 30 days: 1292 new applicants

Challenge: Many applicants find, despite high competition

The fourth quarter is a special time for the delivery industry, as this is the peak season in this challenging business segment. Many people order food and other goods during this time. As a result, the volume of orders increases rapidly, which naturally means that many additional drivers are needed so that the many incoming orders can be processed successfully. As a result, the company has to react quickly, and efficient recruiting must be used to hire new drivers at short notice so that consumers can continue to rely on the service they are used to, thus ensuring a high level of customer satisfaction. A particular challenge here is that recruiting employees is made even more difficult by the fact that this period in particular is characterized by fierce competition for suitable employees in the delivery industry.  

The solution: Efficient employee recruitment with WorkerHero

Getir's managers decided to work with WorkerHero to enable successful recruiting in order to recruit the new employees they needed. Together with the experts from WorkerHero, an individual strategy was developed, with the help of which a high applicant generation could be achieved.

Some of the key measures of this strategy are briefly mentioned here as examples:

● Publication of the job offer in the talent pool of WorkerHero.

● Development of a recruiting campaign in various job portals as well as in various social networks.

● Precise advertising of the job offer as well as formulation of a strong offer in order to prevail against competitors.

● High transparency and clear communication regarding salary, vacation and benefits

● highlighting various employment opportunities with the company (store assistant, bike delivery, moped delivery).

● Further individual consulting for sustainable optimization of the recruiting process

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Result: generation of 1292 applicants in only 30 days

The approach described produced an impressive result: within a very short period of just 30 days, 1292 new applicants were recruited for Getir. One third of the candidates came from the WorkerHero talent pool, the rest were generated through the complementary recruiting campaigns. Getir was thus able to overcome the personnel bottleneck very successfully and quickly, so that customer orders could be processed with the usual reliability. Levent Isli, Franchise Development & Indirect Procurement & Workforce Growth at Getir, is correspondingly enthusiastic: "Working with WorkerHero has proven to be a real stroke of luck for us: WorkerHero's expertise and offerings have helped us attract a great many new employees in a very short time. In the process, we were even able to relieve our own HR department. We will definitely continue to use WorkerHero's recruiting services for blue collar jobs in the future." WorkerHero's CEO, Richard Fischer, is also pleased with the results, "With our multichannel strategy, we were able to recruit 1292 new employees for our client in a difficult and competitive environment - in just 30 days and during peak season! We look forward to continuing to accompany Getir on its growth path."

Company presentation: This is Getir

Getir is a Turkish delivery service where customers can order a wide range of products and have them delivered to their doorstep within minutes. The company uses a mobile app to facilitate orders, and also has a strong fleet of couriers who reliably deliver products to customers. Getir operates internationally, with its German headquarters located in Berlin.

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